Allow Us to Reintroduce Ourselves

Joe Hirsch, CEO     Today, I’m excited to announce a new evolution of the YellowHammer brand. We’re introducing a fresh look and feel that more accurately reflects our truly unique position in the market, focusing on streamlined technology, transparent...

Be Nimble, Grasshopper

Olivia Rosen, Business Development Manager     My first job out of college was as an inside sales rep where the sales cycle was quick and the turnover was high. When I made the leap into ad tech, I knew I would have to adopt a more sophisticated consultative...
Don’t Worry Vendor, It’s Not You; It’s Me

Don’t Worry Vendor, It’s Not You; It’s Me

Edward Shannon, Chief Revenue Officer       Today, one of the hardest things to do in adtech is break into a brand’s trusted ecosystem of partners. Some brands have been with their agencies in some form or another for over 80 years. Think about that…do...