About Us (We're Named After a Bird)

  • YellowHammer Media Group Background

    YellowHammer was founded in 2009 by a team of veteran ad network and display media buying executives – who knew, first-hand, the serious pain-points that plagued display advertisers. Our burning mission: to create new technologies and solutions that can smash them.

    We Knew...

    We're the ad optimization technology leaders. We serve the right, personalized creative, to the right person – so it smashes through the glass that static, low-converting "branding-only" display has been imprisoned in. Campaigns finally speak to consumers, so they convert at exponentially higher rates.

    • The advertiser/Web publisher ecosystem was deeply inefficient and riddled with middlemen. So, we execute online display A-Z and in-house (from creative, to media buying, to reporting) –so we can focus only on advertiser ROI and accountability.
    • Advertisers were kept totally in the dark about their ad campaigns, and held hostage to flawed performance metrics (CPL/CPC), favoring agencies chasing cheap leads. So, we created dashboards that give a 360-window into where ads run, and at what true Return-on-Ad-Spend – the right metric.
    • That display was stuck as a “branding only” option, because generic, static, low-converting ads were the norm. So, our team of engineers invented breakthrough ad optimization technologies that deliver the right, personalized ads to the right person. Finally transforming display into a true high-impact, super-high-converting direct response channel.

    Most online display companies are either totally “left” brain (all dry analytics/data) or “right brain” (all creative), but we take the “full-brain” approach. Amazing creative/design - a scientific media buying approach – amazing technology that tests, optimizes and fine-tunes 100s of creative variables on the fly – and the most granular, transparent reporting ever.

    That’s why we’ve quickly become the fastest-growing Demand-Side Platform (DSP) & Ad Serving Service Provider that delivers the highest, highest ROI display performance solutions for both brands and agencies.