Optimization on a Creative Level

• In an industry dominated by audiencing and campaign optimization, what are those of us who still believe that "creative is king" supposed to do? Enter Attracto -- YellowHammer's homebrew media optimization engine.

Dynamically Insert Situationally-Relevant Information in Every Ad

Sure, platform reach and ad server scalability are great, but they'd be useless if we didn't have a tool to outperform the competition. Attracto is our leg-up, secret sauce, and key to success all rolled into one. It's a proprietary Ad Serving Service Provider that allows us to lower acquisition costs for our clients by dynamically inserting location based data, relevant local promotions, and time-sensitive sales messages through our ads ads without having to create new creative concepts.

But Wait, There's More!

In addition to inserting the aforementioned situationally-relevant information into ads, Attracto rotates the elements within the ad templates so that testing new creatives is a streamlined, efficient process. Imagine a world where you no longer have to make separate files to test variables such as headlines, imagery, calls-to-action, or colors and you're imagining the world of Attracto. Swish.

Let's Get Started

Built from the ground up for YellowHammer's internal use, Attracto is currently being retrofitted so that our clients can benefit from it on their own buys. Our goal is to generate the highest ROI for performance-centric advertisers through creative optimization. Contact us today to see how we can get this beast working for you.