Case Study Instaflex

  • Instaflex Stretches out with YellowHammer

    • Instaflex Joint Support is a joint pain relief supplement offered by Boston based Direct Digital LLC through Amazon and GNC as a subscription service for $69.95 a month. They came to us with a simple task: help acquire paying customers through display inventory. DDLLC provided us with both an e-mail/lead generation based landing page and a direct-to-subscription based landing page.

    Flexing Our Muscle

    Aside from optimizing creative placement, YellowHammer immediately began testing 1000’s of creative combinations to find the best converting mixture for the lead generation page and the direct-to-subscription page. This creative mixture of brains and brawn allowed us to determine the most profitable conversion funnels and create a positive ROI across a wide variety of sites.

    The net effect of this optimization was a large increase in media buy returns for both the long-tail, free newsletter subscriptions as well as the immediate, full monthly subscriptions. Direct Digital LLC uses these optimizations to drive over 1500 new subscribers daily from Yahoo, MSN, and Advertising.com

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