Case Study Instaflex
Flexing Our Muscle
Aside from optimizing creative placement, YellowHammer immediately began testing 1000’s of creative combinations to find the best converting mixture for the lead generation page and the direct-to-subscription page. This creative mixture of brains and brawn allowed us to determine the most profitable conversion funnels and create a positive ROI across a wide variety of sites.
The net effect of this optimization was a large increase in media buy returns for both the long-tail, free newsletter subscriptions as well as the immediate, full monthly subscriptions. Direct Digital LLC uses these optimizations to drive over 1500 new subscribers daily from Yahoo, MSN, and Advertising.com