YellowHammer Employee Spotlight with Melissa Taic

Meet Melissa! Melissa is a Sr. Account Strategist and she brainstorms new channels and tactics to help drive revenue for our direct-to-consumer clients. A few of the cool brands Melissa works with are Wayfair, Nordstrom Rack, and Boll & Branch. Watch below! We...
All Brands Take Note – Personalization is Key

All Brands Take Note – Personalization is Key

Kirsten Samuelson, Director, Social Media Last week, a few members of the YellowHammer team attended ShopTalk, the world’s largest retail and e-commerce conference. The goal was to learn the latest trends in consumer behaviors, preferences, and expectations. ShopTalk...

Insights from eMarketer’s Display Forecast

Joe Hirch, CEO eMarketer’s Display Advertising 2018 forecast report went live yesterday, and I’m excited to have contributed to this year’s predictions about what will drive display spending next year and beyond. eMarketer predicts that US advertisers will spend more...

YellowHammer at Facebook’s Global Partner Summit 2017

Andrew Hirsch, Senior Director, Account Strategy The YellowHammer UPshot team has been invited to Facebook’s largest partner conference, the Global Partner Summit, taking place October 4-5, 2017. At this summit, Facebook will communicate product roadmaps for Facebook,...

Don’t Be Scared Into Not Moving Forward

Edward Shannon, Chief Revenue Officer After last weekend at the IAB Leadership Conference, I had to take time to decompress the core message: make sure you are buying quality over quantity. I think that rang clearest in the speech given by Marc Pritchard, Chief Brand...