Reporting & Transparency

Reporting and Transparency

The Internet has brought transparency to almost every industry. But, in the online display world, advertisers have been completely (and, sadly, intentionally) left totally in the dark about where their ads run.

And they’re forced to endure games of hide-and-seek with agencies and ad networks about where their traffic really comes from.

At YellowHammer we believe that every advertiser deserves total transparency, so we created our proprietary Client Reporting Dashboard. It provides 360-degree visibility into exactly where each and every campaign is being shown, right down to the URL level.

And even more importantly than ‘where’ – the dashboard makes it easy to see how and why each campaign is being executed, including which audience segments, DMAs and demographics are being targeted – and which exact filters are being applied.

It also showcases our creative work, providing clients with links to a preview of the creative that is served for each individual line item.

No more guessing, no more obfuscation. YellowHammer guarantees total transparency into where your campaigns run – as well as how and why.