Newsroom

 

 

yhmg.com

YellowHammer Quarterly – Q1 Recap

By YellowHammer
March 28, 2018

 

 


 

yhmg.com

All Brands Take Note – Personalization is Key

By Kirsten Samuelson, Director, Social Media
March 28, 2018

 

 


 

yhmg.com

YellowHammer Media Group’s Core Values: What We Believe And How We Run Our Business

By Sam Appelbaum, General Manager
January 17, 2018

 

 


 

Joe Hirsch

Insights from eMarketer’s Display Forecast

By Joe Hirsch, CEO
December 22, 2017

 

 


 

YHMG

YellowHammer Quarterly – Holiday Edition

By YellowHammer
December 19, 2017

 

 


 

Andrew Hirsch

YellowHammer at Facebook’s Global Partner Summit 2017

By Andrew Hirsch, Senior Director, Account Strategy
September 19, 2017

 

 


 

YHMG

YellowHammer Quarterly – September 2017

By YellowHammer
September 19, 2017

 

 


 

Ed Shannon

Don’t Be Scared Into Not Moving Forward

By Edward Shannon, Chief Revenue Officer
February 6, 2017

 

 


 

Joe Hirsch

Advertisers, Ditch The Duct Tape and Focus on Quality

By Joe Hirsch, CEO
January 23, 2017

 

 


 

Joe Hirsch

Allow us to Reintroduce Ourselves

By Joe Hirsch, CEO
November 22, 2016

 

 


 

Olivia Rosen

Be Nimble, Grasshopper

By Olivia Rosen, Business Development Manager
November 14, 2016

 

 


 

Ed Shannon

Don’t Worry Vendor, It’s Not You; It’s Me

By Edward Shannon, Chief Revenue Officer
November 4, 2016

 

 


 

Joe Hirsch

To Compete With Amazon, Don’t Ruin A Targeted Campaign With Generic Creative

By Joe Hirsch, CEO
October 31, 2016

 

 


 

Ed Shannon

Brands Should Learn From Their Cousins, Direct Marketers

By Edward Shannon, Chief Revenue Officer
Oct 24, 2016

 

 

 

 

 

 Over the top one sheet
Over The Top (OTT) Video: An Overview

There’s a revolution taking place in the living room called OTT, and it has big implications for brands. The growing popularity of OTT video is shifting the traditional TV landscape, bringing interactivity, data, and targeting long associated with digital media to the television ecosystem. It’s also opening up a new level of choice in content and pricing models for consumers who can choose from a continually growing menu of apps with professionally produced as well as user-generated content.

 

 
 

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Paywall Fever; Programmatic Agencies Find Niche With Direct-To-Consumer Brands

May 7, 2018

 


 

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A new type of ad agency is catering to brands born on digital channels – and industry giants need a plan

May 3, 2018

 


 

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How Digitally Native Brands Succeed On Programmatic

April 9, 2018

 


 

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Real women share their best advice on life and work, including how to choose a job, wasting less time, and getting clear on what really matters

April 2, 2018

 


 

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“They can’t afford to be precious”: Why lots of advertisers aren’t playing hardball with Facebook

March 31, 2018

 


 

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Closer Partner Relationships Can Reduce Video Ad-Classification Fraud

January 11, 2018

 


 

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Video Increases The Importance Of Agency Transparency

September 11, 2017

 


 

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For Publishers, Anti-Fraud Measures Are The Best Defense Against Walled Gardens

June 23, 2017

 


 

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Top 10 Performance Marketing Agencies

May 9, 2017

 


 

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Most Publishers Need To Rethink Their Video Advertising Strategies

April 10, 2017

 


 

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Last-Click Attribution Seems Unkillable

February 27, 2017

 


 

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Smarter Programmatic Creative = CMP + DCO

January 24, 2017

 


 

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Advertisers, Ditch The Duct Tape And Focus On Quality

January 23, 2017

 


 

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Top Alternative Ad Networks 2016

November 23, 2016

 


 

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Cover Story: Balancing More Than Sheets

November 1, 2016

 


 

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To Compete With Amazon, Don’t Ruin A Targeted Campaign With Generic Creative

by Joe Hirsch, YellowHammer CEO | October 31, 2016

 


 

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Top 10 Best Ad Networks of 2015 for Publishers

March 10, 2015

 


 

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Yellowhammer Media Group on Forbes List: #79 America’s Most Promising Companies

January, 2015

 


 

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15 Coolest Office Spaces in NYC

May 14, 2013

 


 

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YellowHammer And The Performance Marketing Trading Desk

November 12, 2012