Resources

Our latest thought leadership blog, announcements, press, and research.

 

Andrew Hirsch

YellowHammer at Facebook’s Global Partner Summit 2017

By Andrew Hirsch, Senior Director, Account Strategy.
September 19, 2017

 

 


 

Andrew Hirsch

YellowHammer Quarterly – September 2017

By YellowHammer
September 19, 2017

 

 


 

Ed Shannon

Don’t Be Scared Into Not Moving Forward

By Edward Shannon, Chief Revenue Officer
February 6, 2017

 

 


 

Joe Hirsch

Advertisers, Ditch The Duct Tape and Focus on Quality

By Joe Hirsch, CEO
January 23, 2017

 

 


 

Joe Hirsch

Allow us to Reintroduce Ourselves

By Joe Hirsch, CEO
November 22, 2016

 

 


 

Olivia Rosen

Be Nimble, Grasshopper

By Olivia Rosen, Business Development Manager
November 14, 2016

 

 


 

Ed Shannon

Don’t Worry Vendor, It’s Not You; It’s Me

By Edward Shannon, Chief Revenue Officer
November 4, 2016

 

 


 

Joe Hirsch

To Compete With Amazon, Don’t Ruin A Targeted Campaign With Generic Creative

By Joe Hirsch, CEO
October 31, 2016

 

 


 

Ed Shannon

Brands Should Learn From Their Cousins, Direct Marketers

By Edward Shannon, Chief Revenue Officer
Oct 24, 2016

 

 

 

 Over the top one sheet
Over The Top (OTT) Video: An Overview

There’s a revolution taking place in the living room called OTT, and it has big implications for brands. The growing popularity of OTT video is shifting the traditional TV landscape, bringing interactivity, data, and targeting long associated with digital media to the television ecosystem. It’s also opening up a new level of choice in content and pricing models for consumers who can choose from a continually growing menu of apps with professionally produced as well as user-generated content.

 

 


UPshot for Advertisers
UPshot For Advertisers

An advertising technology platform that is simply…better. UPshot streamlines your digital marketing by eliminating multiple vendors and hidden operational costs, helping you achieve a higher ROI.

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