What We Do

Could managing your digital marketing be seamless?

Your media buy doesn’t have to include so many different vendors–or cost you so much in fees that go to middlemen. YellowHammer streamlines digital marketing with a platform that includes dynamic creative optimization, state of the art programmatic media buying, audience targeting, and rich analytics. Free yourself from clutter and complexity, and enjoy a more profitable advertising experience.

Dynamic messaging. Programmatic delivery. Actionable results.

These three pillars are what drove YellowHammer to create UPshot, a programmatic media buying platform that is simply…better.

Dynamic Creative Optimization digital marketing

Dynamic Creative Optimization


You shouldn’t have to pay extra to serve the right creative to your audience.

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ROI-Driven Programmatic Buying digital marketing

ROI-Driven Programmatic Buying


Bid management and media buying that gives you the best results across channels. Period.

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Detailed Performance Analytics digital marketing

Detailed Performance Analytics


Improve your performance and increase your insights with UPshot’s seamless optimization loop.

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Better Technology. Better Results.

Finally, a purpose-built platform developed for publishers to increase fill rates and maximize programmatic revenue across video and display.

Holistic Yield Management digital marketing

Holistic Yield Management


YieldUP is built on YellowHammer’s publisher ad serving technology, which offers latency controls, granular reporting, and advertising quality management to help you get the most for your inventory.

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Unique Private Marketplace Opportunities digital marketing

Unique Private Marketplace Opportunities


Our unique marketplace gives you access to advertising from a variety of high-demand sources, which means you benefit from improved CPMs, guaranteed flight dates, and new, more diverse business.

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