YellowHammer to Present at the Customer Acquisition Unlocked Summit for Online Marketers

New York, NY, February 24, 2014. Hagan Major, the co-founder of online advertising platform YellowHammer Media Group, will give a presentation on how brands can use display advertising to acquire new customers at Customer Acquisition Unlocked. LivingSocial, Bonobos, and ZocDoc are among the brands which will attend this marketer-only summit on Tuesday, February 25 in New York.

“I’m glad to have the opportunity to share YellowHammer’s display strategies with some of the world’s largest online retailers,” said Hagan. “Online advertising has grown more complex in recent years, but new technologies and tools give advertisers more options than ever before.”

“Making display work for performance-minded brands is one of the most asked for insights and biggest unknowns in the industry. We are excited that YellowHammer will help demystify display by sharing tactical insights from their unique vantage point,” said Jay Weintraub, the founder of Grow.co and the program chair of the conference.

The presentation, which will be held at the Chelsea Piers, will give advertisers an overview of the rapidly changing display landscape. Discussion topics will include ad-serving and media buying technologies, audience targeting, and customer acquisition strategies.

About Grow.co and Customer Acquisition Unlocked

Grow.co is a customer acquisition think-tank that creates thought-leadership and intimate networking opportunities for acquisition professionals and brands. The inaugural Customer Acquisition Unlocked is a one-day summit that shares tactical information for those with CLV goals. Unlocked is the first gathering of customer acquisition professionals with content driven by marketers for marketers. No vendors or technology companies can purchase tickets.

Media Contacts:

Melanie Webber, mWEBB Communications, 424.603.4340, melanie@mwebbcom.com
Crystal Hartwell, mWEBB Communications, 714.987.1016, crystal@mwebbcom.com