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yhmg.comAndrew Hirsch, Senior Director, Account Strategy

The YellowHammer UPshot team has been invited to Facebook’s largest partner conference, the Global Partner Summit, taking place October 4-5, 2017. At this summit, Facebook will communicate product roadmaps for Facebook, Instagram and Messenger, share key opportunities for growth and give partners a place to connect with each other and share ideas.

YellowHammer has received this exclusive invitation due to it ranking in the top 1% of performance based Facebook media buying. Nordstrom Rack, Boll & Branch, The Bouqs, and HoMedics are a few examples of brand partners who leverage YellowHammer’s expertise in this area.

YellowHammer’s proficiency in performance media buying spans all Facebook products, including Facebook mobile/desktop newsfeed, Instagram, Messenger and the Facebook Audience Network. YellowHammer utilizes an array of ad formats such as carousel ads, canvas ads, video ads, dynamic product ads, and collection ads (examples below). In deploying a variety of tactics across these placements and ad formats, YellowHammer has been able to scale campaigns efficiently. To illustrate this, over the last quarter, campaign performance against client goals has improved 66% while media spend has increased 85%.

Finally, an added benefit of being a top ranked Facebook agency is that Facebook has invited YellowHammer to be involved in Alpha and Beta product testing. YellowHammer assists Facebook in testing new ad formats and advertiser features, which provides YellowHammer clients the competitive advantage of being first to market with Facebook’s latest tools and product releases.