Partnership Creates New Advertising Opportunities for Brand Partners
NEW YORK, Feb. 08, 2018 (GLOBE NEWSWIRE) – YellowHammer Media Group today announced that Just Jared Inc., the celebrity and entertainment news media company, has selected the company as their exclusive advertising partner. YellowHammer will represent all inventory from popular brands JustJared.com and JustJaredJr.com, developing unique and creative new advertising offerings for brand partners.
YellowHammer will create multichannel engagement opportunities for brands across Just Jared content seen by more than 13 million unique visitors a month and over 2 million loyal and engaged social media followers on Facebook, Instagram, Twitter, YouTube and other platforms. The partnership provides fantastic opportunities for brands to reach consumers programmatically in new, innovative ways on video, mobile and other channels while cutting out expensive middlemen often positioned between brands and media companies.
“YellowHammer brings us closer to quality brands and gives us a solid technology foundation for our ad business, allowing us to focus on making great content for our audience,” said Jason Eng, CEO at Just Jared. “With their deep background in brand media buying and digital advertising technology, we believe that YellowHammer is the perfect partner to represent our portfolio.”
YellowHammer’s strategic partnership will allow Just Jared to test new tactics and improve offerings over time, staying at the cutting edge of digital advertising and giving brands a place to test new ideas. In addition to media buying, YellowHammer will provide website hosting and will manage Just Jared’s technology infrastructure to deliver the maximum flexibility for delivering quality, scale and custom advertising opportunities.
“YellowHammer has a fantastic opportunity to bring brands closer to Just Jared’s audience with a creative, transparent approach to programmatic advertising,” said Sam Appelbaum, General Manager at YellowHammer. “We’re thrilled to be Just Jared’s exclusive partner, increasing their revenue potential, and delivering thoughtful, successful campaigns that benefit our trusted brand partners.”
About Just Jared
Just Jared is a multimedia entertainment group that includes JustJared.com and teen spin-off JustJaredJr.com, providing premium pop culture trends, extensive celebrity photo galleries and breaking entertainment news. An established internet presence since 2005, Just Jared, Inc. has grown rapidly due to the fresh perspective it brings to the often harsh world of celebrity news. Over the years, it has built a team of smart, savvy contributors dedicated to delivering the latest pop culture 24/7. Today, JustJared.com and JustJaredJr.com receive over 13 million unique visitors a month from a dedicated core of loyal readers.
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