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Boll & Branch Awakens Their Digital Marketing

Problem: Having never done digital marketing in the past, Boll & Branch tasked YellowHammer with developing a digital strategy that would supercharge their customer growth. YellowHammer was tasked with not only developing that strategy, but also as being a trusted advisor to a new and emerging brand. The success of the campaign would be defined by how many customers were acquired and at what cost.

How We Did It: YellowHammer developed an integrated strategy, focused on dynamic creative messaging and diversity in media placements. Leveraging over a dozen different ad formats and buying platforms, including Facebook, Amazon and the Google Display Network, YellowHammer was able to drive efficient customer growth at scale.

Results:

86%

decrease in cost per new customer

1,748%

lift in audience reach

51%

increase in topline revenue

130%+

increase of total sales

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