Boll & Branch Awakens Their Digital Marketing
Problem: Having never done digital marketing in the past, Boll & Branch tasked YellowHammer with developing a digital strategy that would supercharge their customer growth. YellowHammer was tasked with not only developing that strategy, but also as being a trusted advisor to a new and emerging brand. The success of the campaign would be defined by how many customers were acquired and at what cost.
How We Did It: YellowHammer developed an integrated strategy, focused on dynamic creative messaging and diversity in media placements. Leveraging over a dozen different ad formats and buying platforms, including Facebook, Amazon and the Google Display Network, YellowHammer was able to drive efficient customer growth at scale.
decrease in cost per new customer
lift in audience reach
increase in topline revenue
increase of total sales