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Tom Beckbe Grows Sales with Custom Tailored Advertising Strategy

Problem: Tom Beckbe, a fine sporting wear and equipment label, wanted to substantially grow their retail sales using digital marketing. The brand had success selling to retail outlets and brick-and-mortar shops but had little online sales. The goal was to increase online sales by implementing a digital marketing strategy.

How We Did It: YellowHammer implemented an end-to-end digital strategy that fueled a national expansion. YellowHammer worked closely with Tom Beckbe to understand the economics of the business and to create a unique paid media and marketing program, aligned with Tom Beckbe’s bespoke brand. YellowHammer introduced new audiences to the brand, attracting prospective customers and first-time purchasers. Brand awareness and online sales increased by implementing a full funnel, multi-channel, prospecting and acquisition strategy focused on targeting consumers who had browsed, but never purchased online. YellowHammer’s digital strategy delivered Tom Beckbe’s most profitable quarter to date.

Results:

331%

increase in
orders

340%

increase in order revenue

138%

increase in website traffic

2.4x

return on ad
spend

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