Leading Fast-Food Chain Jumps To #1 Spot Under “LifeStyle” In App Store
Problem: A notable fast-food chain was looking to attain more users to their newly launched app. They wanted to measure backend data which would trigger when a customer presented a coupon in the physical store. The goal was to get people to download the app and use the app in store and slowly dissolve the use of traditional paper coupons.
How We Did It: Through our extensive list of direct publishers and curated lists of media buyers, we were able to test different audience segments and optimize toward higher conversion rates while maintaining the appropriate KPI’s.
new users in under 30 days
increased app usage
decrease in CPA cost