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As YellowHammer’s CEO, Joe manages corporate partnerships with key SSPs, data providers, and advertisers. Maintaining client objectives is Joe’s top priority—which involves making sure YellowHammer has the right tools to meet complex goals at scale.

He works closely with the development team to drive the creation of advanced media-buying and analytics tools for the company’s expanding client base.

 A self-styled “ad server cowboy,” Joe has been working in the online ad space for the last decade and brings a vast, “hands-on” experience with many major ad platforms. He was one of the first users of Right Media’s YieldManager and has also worked extensively with AdvertPro, OpenX, Zedo, Accipiter, AppNexus, and DrivePM, among others.