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Leading CPG Brand Uses Private Marketplaces to Fuel Programmatic Success

Problem: A leading CPG brand was having difficulty delivering their budget through their primary DSP. With strict viewability goals and brand safety guidelines, the brand tasked YellowHammer with packaging high performing publishers that would exceed their marketing KPI’s.

How We Did It: Through its sister company SpringServe, a leading video ad serving platform, YellowHammer was able to partner with over two dozen endemic publishing partners that met the brands target audience. Combining these pubs with YellowHammer’s predictive viewability targeting and pre-bid brand safety shields, powered by Integral Ad Science, Moat and White Ops, YellowHammer was able to deliver the brands budget in full and at goal.

Results:

75%

increase in viewability

120%

increase in impression delivery

<2%

exposure to non-human traffic

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