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Leading Fast-Food Chain Jumps To #1 Spot Under “LifeStyle” In App Store

Problem: A notable fast-food chain was looking to attain more users to their newly launched app. They wanted to measure backend data which would trigger when a customer presented a coupon in the physical store. The goal was to get people to download the app and use the app in store and slowly dissolve the use of traditional paper coupons.

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