by yhmg | Jan 23, 2017 | Blog |
Joe Hirsch, CEO “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. When a dam is breaking, you...
by yhmg | Nov 22, 2016 | Blog |
Joe Hirsch, CEO Today, I’m excited to announce a new evolution of the YellowHammer brand. We’re introducing a fresh look and feel that more accurately reflects our truly unique position in the market, focusing on streamlined technology, transparent...
by yhmg | Nov 14, 2016 | Blog |
Olivia Rosen, Business Development Manager My first job out of college was as an inside sales rep where the sales cycle was quick and the turnover was high. When I made the leap into ad tech, I knew I would have to adopt a more sophisticated consultative...
by yhmg | Nov 4, 2016 | Blog |
Edward Shannon, Chief Revenue Officer Today, one of the hardest things to do in adtech is break into a brand’s trusted ecosystem of partners. Some brands have been with their agencies in some form or another for over 80 years. Think about that…do...
by yhmg | Oct 31, 2016 | Blog |
Joe Hirsch, CEO There are two times each year when brands’ advertising strategies are scrutinized by the general public: the Super Bowl and the kickoff of the Christmas shopping season – formerly known as Black Friday and, more recently, Cyber Monday. While Super Bowl...
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