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Marketing Manager

New York, NY

Description

YellowHammer Media Group is a digital advertising technology company that streamlines programmatic media buying, creative messaging, and analysis for marketers, publishers, and agencies in a single, unified platform. With YellowHammer, clients are able to manage the entire customer journey, discern granular insights on creative performance, and drive higher revenue across display, native, social, and video. Founded in 2009 and headquartered in New York City with four offices globally, YellowHammer generates exceptional results for clients in over 200 countries.

We are looking for a Marketing Manager to develop marketing strategy and sales tools, with a deep grasp of the digital advertising and technology space. The right candidate will have a dynamic creativity and superlative communication skills, and able to seamlessly collaborate with the sales, ops, and account management teams. This role will lead product launches, development of sales tools, and communication of key offerings within programmatic advertising.

Responsibilities

  • Maintain the corporate website, including regular updates, feature additions, and UX improvements

  • Create general and custom sales enablement materials such as pitch decks, one-sheets, whitepapers, and case studies

  • Drive public relations initiatives, including writing and pitching thought leadership articles to trade publications and securing relevant speaking opportunities for executives

  • Create original video content to illustrate market advantages and product offerings

  • Collaborate across different teams on long and short-term projects

Requirements

  • Experience in marketing with a strong understanding of programmatic advertising

  • Strong communication skills and the ability to understand and translate technical language in both written and oral presentations

  • The ability to thrive in a fluid, fast-paced workplace, while maintaining high standards of follow-up, discipline, and initiative

  • A demonstrated history of working across teams with strong interpersonal and relationship building skills

  • Attention to detail and ability to prioritize and deliver while navigating multiple deadlines