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Publisher Development Manager

New York, United States · Publisher Development

Description

YellowHammer Media Group is a digital advertising technology company that streamlines programmatic media buying, creative messaging, and analysis for marketers, publishers, and agencies in a single, unified platform. With YellowHammer, clients are able to manage the entire customer journey, discern granular insights on creative performance, and drive higher revenue across display, native, social, and video. Founded in 2009 and headquartered in New York City with four offices globally, YellowHammer generates exceptional results for clients in over 200 countries.

We are looking for a programmatic media professional to focus on researching and onboarding publisher partners.

Responsibilities

  • Manage the acquisition and onboarding of new Publishers
  • Offer new ways to work with Publisher partners
  • Work with Publishers to license ad products to gain stronger marketplace recognition of the products
  • Increase adoption of new products to perform successfully
  • Research using aggregated research sites to find publishers that fit the needs of their campaign verticals
  • Execute and analyze key reports to help utilize metrics to make informed decisions
  • Understand the technology, client needs and revenue ecosystem to be able to set long-term partnership goals

Requirements

  • A minimum of 3 years of business development, account management and/or ad operations experience required
  • A minimum of a Bachelor’s degree
  • An understanding of the digital advertising landscape, emerging advertising technologies and inventory and publisher ecosystem
  • Knowledge of the programmatic space is a plus
  • Solution selling skills and ability to follow a tight sales process is crucial
  • Excellent prospecting, vetting, and presentation skills
  • Revenue focused negotiation and analytical skills
  • Proficiency in Excel & PowerPoint