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Social Media Buyer

New York, United States

Description

YellowHammer Media Group is a digital advertising technology company that streamlines programmatic media buying, creative messaging, and analysis for marketers, publishers, and agencies in a single, unified platform. With YellowHammer, clients are able to manage the entire customer journey, discern granular insights on creative performance, and drive higher revenue across display, native, social, and video. Founded in 2009 and headquartered in New York City with four offices globally, YellowHammer generates exceptional results for clients in over 200 countries.

We are looking for candidates skilled in paid social campaign management, operations, and media buying.

Responsibilities

  • Must have working knowledge of self-serve platforms and API technology on Facebook, Twitter, Pinterest, Instagram, and other emerging platforms such as Snapchat, Imgur, Reddit and more
  • Use Insights Tools such as Facebook Insights and/or Twitter Analytics
  • Fluency with latest evolutions of tracking and targeting: i.e. Custom Audiences & Custom Clusters
  • Create and test various target audiences including lookalike, website custom audiences, CRM retargeting and other related target audiences
  • Create and test various ad units
  • Create and monitor strategy groups and campaigns to optimize performance against client goals
  • Continuously improve performance through testing and analysis
  • Develop and implement new strategies for campaign expansion
  • Deep daily analysis to determine campaign effectiveness and identify opportunities
  • Proactively report all big successes, inconsistencies, under-performance or any other campaign-related metrics on a daily basis
  • Create opportunities by staying current with new channels, software, and best practices
  • Proven ability to setup campaigns, synthesize data & results, identify trends & key findings, and fuel content strategies
  • Demonstrates passion and curiosity for digital media and actively seeks opportunities to expand understanding and use of paid social
  • Productive relationships with media reps and internal teams that lead to successful campaign deliverables and high client satisfaction

Requirements

  • 1-3 years experience running successful lead-generation or direct response campaigns on Facebook and other social media platforms
  • Advanced proficiency in Excel
  • Experience strategically managing marketing and advertising budgets with a demonstrated history of over-achievement on goals
  • Highly analytical and detail oriented
  • Self-motivated and self-directed with good follow-through
  • Strong communication skills and a positive, team-player, attitude